Tagged “yahoo”
4 articles
The Google and Yahoo sender rules, one year on
A year after Google and Yahoo made authentication mandatory for bulk senders, here is what changed, how mail failed, and where enforcement is heading.
Read more
One-click unsubscribe: the List-Unsubscribe requirement
Google, Yahoo and Microsoft now require working one-click unsubscribe on bulk mail. Here is what the List-Unsubscribe and List-Unsubscribe-Post headers are, how RFC 8058 one-click actually works on the wire, how to implement it correctly, and why it sits alongside SPF, DKIM and DMARC on the same deliverability checklist.
Read more
Why Gmail, Yahoo and Microsoft now require DMARC
Gmail, Yahoo and Microsoft now require SPF, DKIM and DMARC from bulk senders. Here is what each demands, what "require" really means, and how to comply.
Read more
The 2024 and 2025 bulk-sender requirements in full
Google, Yahoo and Microsoft turned email authentication into a hard delivery gate. Here are the exact requirements, the numeric thresholds, who counts as a bulk sender, and a line-by-line compliance checklist.
Read more